The concept of Taradise™ evolved from locals’ appreciation of the natural resources available to people who stayed in Taranaki. Often the surfers who valued the consistent perfect waves that were available in Taranaki, expressed the maxim, “This is Taradise”.

Taradise is a catchy word that is positive in meaning and nature. Often in the mornings, Taradise is a place where a gentle offshore blows coupled with sizable ground swell and sunshine, the place becomes a thrilling surf arena.